About

I’m a Melbourne-based marketing professional with experience across digital marketing, eCommerce, content strategy and brand communications.

Over the past eight years, I’ve worked both in-house and as a freelance marketer, helping businesses across a range of industries grow their brands and connect with their audiences. My experience spans campaign strategy, content marketing, SEO, paid media, customer retention, social media and eCommerce.

I currently work as Marketing Manager at Downies Collectables, where I lead multi-channel marketing initiatives across coins, banknotes, stamps, bullion, auctions and model cars.

My passion for marketing began through music. While studying at university, I founded The Local Frequency, a Melbourne-based music publication dedicated to showcasing local artists, events and releases. What started as a university project grew into a respected platform within the local music community and sparked my interest in content creation, storytelling and audience engagement.

Outside of work, I’m a passionate music fan and record collector, always searching for new artists, hidden gems and additions to the collection. I also work with businesses on SEO content, website copy, email marketing and digital marketing projects, helping turn complex ideas into clear, engaging content that delivers results.

I hold a Masters of Marketing Communications from The University of Melbourne and remain passionate about storytelling, content creation and building meaningful connections between brands and their audiences.