Writing for search engine optimisation

According to Moz, search engine optimisation (SEO) refers to the practice of increasing valuable traffic to a website through organic search engine results. Meaning, the process of publishing keyword rich content, which serves to support a searcher’s intent.

Why social media is important for your business to succeed

If you are aged 18 to 29 there’s a good chance that you actively engage in some form of social media at least once a day. In fact, a study from the Pew Research Center found that 88 per cent of U.S. adults in this age group make daily visits to either Facebook, YouTube, Snapchat, Instagram or Twitter.